Collaborating with one of Australia’s high-end retailers - Incu, was a highlight moment for our brand. Nurturing a long-lasting relationship with the multi-brand retailer it was only a matter of time until the two like-minded brands came together in partnership.
Sharing the same values and reflecting the importance of good design and great quality, a limited- edition capsule was released inspired by the heat and ambience of the desert - ‘Fire and Cactus’. Incu being an iconic store housing the industry’s renowned local and international designers, we were thrilled to see the injection of colour and SOE X Incu campaign images dressing the windows of the all Incu’s major doors across Australia during launch.