Words by: Annika Johansson
There is an art form to everything in Japan. From the fashion, to the way food is presented on your plate, to the architecture inside and out. Structural beauty sits at its core. An appreciation for presentation and design aesthetic. And they don’t follow your typical trends.
Perhaps that’s why we always feel at home in Japan. We find a common ground in our appreciation of aesthetics, structured tailoring and designs for longevity, rather than short-term trends.
It’s a market that is incredibly stylish and savvy. Bold, yet refined and delicate. Elegant shapes and proportions. Beauty in simplicity. Which is the sweet spot for why our brand has been received so well over there.
Japan has always felt like a natural fit, and we love that both males and females wear our creations. In fact, many of our collections have been created just for Japan, so big is their appetite for craftsmanship, bold colourways, design originality and being Australian-made.
On our most recent escape to Japan, we staged a few pop-up stores in Tokyo, Kyoto and Osaka. And some trunk shows (creative displays inside department stores – often out of this world in Japan!) in Ron Herman, Japan’s top multi-chain department store. Our big pop-up store was in Ginza Six Department store, where we loved meeting and chatting with our Japanese clientele. We also held press interviews with magazines like WISH magazine, which was a genuine pleasure.
Our aim was to share our new collection with the market – and of course, to simply be inspired. Japan’s heart and soul is admirable. Contagious. And we come back energised by what’s next. What colours, textures and designs to play with. We’re ready to push our boundaries even further. To experiment in new areas. To explore, escape and create.
The result is something new for you very soon!