What happens when two Aussie female founders living in NY get together? Endless banter with a good dose of humour, excitement and a brainstorming session of a limited-edition collection.
The bright and cheeky collection released over the northern hemisphere summer (aka 90 days of summer) called the Its Personal collection, was a playful twist on the original Escape tote and Micro which featured personalisation by embroidering initials onto the bags.
The idea behind this collection was to spark conversation with each design emphasising bold colours, a cool art direction and a whole lot of personality. This was the collection we knew would get the "double take" when out and about - you know, that bag that would have people stop us in the streets…
Oh, and we must say, we really were stopped in the streets!
Also seen on Charlotte Groeneveld; The Fashion Guitar.